Communication about Waste Intervention Perspective Study on the Pandawara Community

Authors

  • Mila Amalia Rahman UIN Syarif Hidayatullah Jakarta
  • Andi Faisal Bakti UIN Syarif Hidayatullah Jakarta
  • Tantan Hermansyah UIN Syarif Hidayatullah Jakarta

DOI:

https://doi.org/10.29240/jdk.v9i1.10190

Keywords:

Behavior Change, Communication Intervention Perspective, Development Communication, Waste.

Abstract

Indonesian have a habit of throwing rubbish carelessly. Waste really pollutes the environment and affects the global climate, Indonesia is the third country contributing plastic waste in the world in 2020. The government does not care about environmental issues. This research aims to determine the influence of a group or community on behavior change in terms of developing a healthy environment in society. The waste problem in Indonesia is difficult to deal with, throwing rubbish carelessly is the culture in Indonesia, regulations regarding waste in Indonesia are not enforced enough. According to the Ministry of Environment and Forestry, only 20% of Indonesian people care about waste. People are used to throwing rubbish carelessly, such as into rivers and beaches. Lack of knowledge about waste processing. The rules regarding waste are only normative. Researchers used descriptive qualitative research methods, as well as three paradigms in communicating change for development. First, Behavior Change Communication, Communication for Social Change, Advocacy Communication. Pandawara Group uses social media to influence society. With the Pandawara Group going viral, many people were inspired and took part in cleaning rivers and beaches. The local government participates in supporting Pandawara activities. Many people are interested in this movement, but this is only temporary, without strict sanctions and self-awareness, the behavior of littering continues to occur

Downloads

Download data is not yet available.

References

Andryanto, S. D. (2021). 5 Negara ini Penyumbang Sampah Plastik Terbesar di dunia, Indonesia Urutan Ke-3. Tekno.Tempo.Co. https://tekno.tempo.co/read/1521617/5-negara-ini-penyumbang-sampah-plastik-terbesar-di-dunia-indonesia-urutan-ke-3#:~:text=Peringkat tiga sebagai negara yang,dihasilkan oleh 270 juta penduduk

Anggraeni, D. D. (2020). Lestarikan Seni Budaya Lokal Melalui Masyarakat Radio Dengan Komunikasi Perubahan Sosial Dan Perilaku. Jurnal Arkeologi Mesir/Egyptologi Palarch., 578.

Freire, R. (1970). Pedagogy of the Oppressed (M. Bergman tamos, Trans. Herder and Herder.

Gerbner, G. (1979). Television’s Influence on Values and Behaviour. Massacemunicatie.

Hartiningsih. (2015). Kebijakan dan Peran Pemerintah dalam Pengelolaan Sampah di Perkotaan. LIPI, 94.

Kamila, Nila Muna. dkk. (2023). Persepsi Pengguna Media Sosial Terhadap Konten Informasi Mental Health (Studi Kasus Pada Platform Satupersen). Mediakom: Jurnal Ilmu Komunikasi. 134-147.

Kotler, P. dan G. Z. (1971). Social Marketing: An Approach to planned Social Change. Journal of Marketing, 35.

Marpaung, D. N. (2022). Analisis Faktor Penyebab Perilaku Buang Sampah Sembarangan Pada Masyarakat Desa Kluncing, Banyuwangi. Preventif: Jurnal Kesehatan Masyarakat. Preventif: Jurnal Kesehatan Masyarakat, 13, 47–57. https://doi.org/10.22487/preventif.v13i1.240

Moleong, L. J. (2012). Metodologi Penelitian Kualitatif. PT Remaja. Rosdakarya.

Mosher, A.T. Krisnandhi, S. Samad, B. (1991). Menggerakan dan membangun pertanian /A.T. Mosher ; disadur oleh S. Krisnandhi dan Bahrain Samad. Yasaguna.

Pandawara. (2023). Pandawara Group di Pantai Teluk Pandeglang. Pandawara. https://www.instagram.com/p/CsgSGAWSnuS/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Panos. (2001). Background Paper for Communication for Development Roundtable. November, Nicaragua.

Peraturan, D. (2008). Undang-undang (UU) Nomor 18 Tahun 2008 tentang Pengelolaan Sampah. Peraturan.Bpk.Go.Id. https://peraturan.bpk.go.id/Home/Details/39067/uu-no-18-tahun-2008

Rogers, Everett M. (1983). Diffusion of lnnovation. (Third Editions). The Free Press, A. Division of Macmillan Publishing C. Inc.

Sayuti, S. (2017). Naskah Pemasalahan Sampah dan Solusinya. Dinas Lingkungan Hidup dan Kehutan Provinsi Banten. Dinas Lingkungan Hidup Dan Kehutan Provinsi Banten.

Servaes, J. (2008). Communication for Development and Social Change. Sage. https://doi.org/http://dx.doi.org/10.4135/9788132108474

Storck, M. (2011). The Role of Social Media in Political Mobilisation: a Case Study of the January 2011 Egyptian Uprising. [University of St Andrews, Scotland,]. https://www.culturaldiplomacy.org/academy/content/pdf/participant-papers/2012-02-bifef/The_Role_of_Social_Media_in_Political_Mobilisation_-_Madeline_Storck.pdf

Tiktok. (2022). Pandawara Group.

UNFPA. (2002). UNFPA Annual Report 2001.

Downloads

Published

2024-05-31

Issue

Vol. 9 No. 1 (2024)

Section

Articles

License

Authors who publish with Jurnal Dakwah dan Komunikasi agree to the following terms:
  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (CC BY-NC-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).